Privacy Policy

100% Committed to Protecting Your Privacy.


Here's how we handle your information

We greatly appreciate your visit to our website and your interest in Svensson & Friends. The protection of your personal information is very important to us. For this reason, we explain how we process and use data that we collect on our website in the following.

We treat your personal data as confidential and in accordance with the statutory data protection regulations and this Privacy Policy. The use of our website is generally possible without providing personal information. If personal information (for example, your name, address or email address) is collected, this always occurs on a voluntary as far as possible.

This information will not be disclosed to third parties without your express consent. Please note that data transmission over the internet (for example, when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

We reserve the right to change the content of this Privacy Policy from time to time. We therefore recommend reading the Privacy Policy again at regular intervals. Some parts of the Svensson & Friends website involve fewer data processing operations than the extent of operations described here.



This website in part uses so-called "cookies". Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognise your browser the next time you visit.

You can adjust the settings in your browser so that you are informed about the use of cookies and only permit cookies in certain cases, disable cookies in certain cases or generally exclude their use as well as activate the automatic deletion of cookies when you close your browser. Disabling cookies may limit the functionality of this website.


Contact Form

If you send us an inquiry via the contact form, the information entered by you in the form, including the contact details you provide there, is stored in order to process your inquiry and in case of follow-up questions. We do not share this information without your consent.



On our website, we offer you the opportunity to subscribe to our newsletter. With this newsletter, we regularly inform subscribers about our offers and new blog posts.

In order to receive our newsletter, you must have a valid email address. We will verify that you are indeed the owner of the specified email address or that the owner has authorised to receive the newsletter.

When you register for our newsletter, we save your IP address as well as the date and time of your registration. We do this to protect ourselves in the event a third party misuses your email address and subscribes to our newsletter without your knowledge. Additional data is not collected on our part.

The data collected this way is used exclusively to distribute our newsletter. We do not pass the data on to third parties. We also do not associate the data with data that may be collected through other components of our website. You may cancel your subscription to our newsletter at any time. You can find details on how to do this in the confirmation email as well as in each individual newsletter.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer to help analyse how you use our website. The information generated by the cookie about your use of the website is generally transmitted to and stored by Google on a server in the United States.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use all features of this website to their full extent. In addition, you can prevent the collection and processing of the data generated by the cookie and related to your use of the website (incl. your IP address) by Google by downloading and installing the browser plugin available under the following link:

For more information on how user data is used by Google Analytics, please refer to Google's privacy policy:



We operate our website based on HubSpot, a service provided by HubSpot Inc., 25 First Street, Cambridge, MA 02141, USA. HubSpot is certified under the EU-US Privacy Shield and applies Standard Contractual Clauses (SCCs) to ensure that data is safely processed outside of the EU.

This service uses so-called "web beacons" and stores "cookies" on your computer that enable the analysis of your use of our website. The collected information (for example, IP address, geographic location, browser type, duration of visit and pages viewed) is evaluated by HubSpot on our behalf to generate reports about the visit and the pages visited.

If you subscribe to our newsletter and download studies and other documents, HubSpot allows us to associate visits to our website with additional personal information (such as your name and email address) and provide you with targeted information about the topics you prefer.

If you do not want your data to be collected by HubSpot, you can prevent the storage of cookies at any time with the appropriate browser settings.

For more information about how HubSpot works, please refer to HubSpot's privacy policy:



Our website uses features of the service Twitter. These features are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and the "retweet" function, the websites you visit are linked to your Twitter account and shared with other users. This data is also transmitted to Twitter. Please note that we as the provider of the website have no knowledge of the content of the transmitted data or its use by Twitter. For more information, please refer to Twitter's privacy policy:

You can change your privacy settings on Twitter in your account settings:



Our website uses features of the social network LinkedIn. These are provided by the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you visit one of our pages that contains LinkedIn features, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click LinkedIn’s "recommend button" while you are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your account. Please note that we as the provider of the website have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information, please refer to LinkedIn's privacy policy:



Our website uses plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plugins on our site by the Facebook logo or the "like button". You can find an overview of the Facebook plugins here:

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook "like button" while you are logged in to your Facebook account, you can link the content of our pages to your Facebook profile. As a result, Facebook can associate the visit to our website with your account. Please note that we as the provider of the website have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook's privacy policy:

If you do not want Facebook to associate your visit to our website with your Facebook account, please log out of your Facebook account.


Comment Feature

When you use the comment feature on the blog of our website, details of when the comment was written, your email address and, if you do not post anonymously, your chosen username are saved in addition to your comment.

Our comment feature stores the IP addresses of the users who write comments. Since we do not check comments prior to publication on our blog, we need this information in order to take action against the author in case of violations such as insults or propaganda.

As a user of the blog, you can subscribe to comments after registering. You will receive a confirmation email to verify that you are the owner of the entered email address. You can unsubscribe from this feature at any time via a link in the emails.


SSL Encryption

This website uses SSL encryption for security purposes and to protect the transmission of sensitive content, such as the inquiries you send to us as the site operator. You can recognise an encrypted connection by the address bar of your browser reading "https://" rather than "http://" and showing the closed padlock symbol.

If SSL encryption is enabled, the data you submit to us cannot be read by third parties.


Use of reCAPTCHA

To protect input forms on our website, we use the reCAPTCHA service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This service allows us to distinguish whether the corresponding input is of human origin or constitutes automated misuse by a machine.

To our knowledge, the referrer URL, the IP address, the behavior of the website visitors, information about the operating system, browser and duration, cookies, presentation instructions and scripts, the input behavior of the user as well as mouse movements in the area of the reCAPTCHA checkbox are transmitted to Google.

Among other things, Google uses this information to digitise books and other printed materials as well as to optimise services such as Google Street View and Google Maps (for example, house number and street name recognition).

The IP address submitted through reCAPTCHA will not be merged with other data stored by Google unless you are logged in to your Google account at the time you use the reCAPTCHA plugin. If you do not want Google to transmit and store information about you and your behavior on our website, you must log out of Google before you visit our website and use the reCAPTCHA plugin.

The information obtained through the reCAPTCHA service is used in accordance with Google's terms of service:


Use of Services and Content from Third Parties

Occasionally, we may include content from third parties, such as videos from YouTube, maps from Google Maps, RSS feeds or graphics from other websites on our website. This requires the providers of this content to know a user’s IP address in order to send the content to the browser of the respective user. The IP address is therefore required for the presentation of this content.

We endeavor to use only content whose respective providers use the IP address only for the delivery of the content. However, we have no control over whether third parties store the IP address for statistical or other purposes. To the extent that this becomes known to us, we will inform users about it.


Revocation, Changes, Corrections and Updates

You have the right to receive free information about the data Svensson & Friends has stored about you at any time. Should your data be incorrectly or unjustly stored by us, we will gladly correct, block or delete it as far as this does not conflict with any legal obligation to keep records.

We ask you to please inform us of any changes to your data without delay. For information requests, questions, complaints or suggestions, please write to the following address: Or give us a call: +49-8171-4887033.

We're always there for you!


Do you have questions about data privacy?

Write to us! We are happy to answer your questions.