3 min read

Use This Lead Scoring Model to Secure Higher Conversion Rates

By Raul Sfat on 02/06/23 09:33

Are you constantly on the hunt for positive customer reviews? With a sophisticated lead scoring model in your CRM, you can really turn the tables! Distribute scores to your customers and evaluate them based on relevant criteria to determine their likelihood of buying.

Topics: Knowhow
4 min read

Almost Magical: How to Build a Lead Qualification Process

By Raul Sfat on 02/05/23 09:15

Filtering out your next customers from the huge volume of leads is the high school of marketing. By implementing our tips and using a CRM system like HubSpot, it’s absolutely doable! Discover here how lead qualification works in practice.

Topics: Knowhow
5 min read

How Do You Measure Inbound Marketing? The Top 11 Metrics

By Cornelia Niesner on 16/11/22 14:10

Which marketing metrics are significant in inbound marketing and how can you best track them? We’ve compiled the top 11 metrics covering the most important goals in inbound marketing.

Topics: Knowhow
9 min read

10 Typical Marketing and Sales Challenges You Can Solve with HubSpot

By Raul Sfat on 25/04/22 14:47

Are you contemplating using the HubSpot CRM platform to digitalise your marketing and sales processes? It’s a great idea, as HubSpot Marketing Hub and HubSpot Sales Hub enable you to solve lots of problems really easily.

Topics: Knowhow HubSpot
9 min read

B2B Social Media Strategy: How Your Business Can Use Social Media Better

By Jannika Otte on 13/04/22 10:38

Do you have a moment to answer three questions about your B2B social media strategy? Don’t worry, it won’t take long:

Topics: Knowhow Social Media
7 min read

Can Buyer Personas and Jobs to Be Done (JTBD) Co-Exist?

By Yuki Braun on 10/03/22 15:20

Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you probably (hopefully!) had one very crucial understanding of how B2B content marketing works – to know what to market or how to do so, you had to know what kind of person you’re targeting. In other words, you had to identify your target market.

Topics: Knowhow
7 min read

4 Steps to Crafting Your SaaS Startup Marketing and Sales Strategy

By Yuki Braun on 04/03/21 09:42

Creating a strong, successful marketing strategy is a big task for any company, and marketing a SaaS product is no exception. Whether a startup is launching its very first SaaS or is already well-versed in the development of several softwares, it will inevitably face the question of “how do I initiate a marketing plan that does my software justice?” – in fact, you’ve probably asked yourself that same question too.

Topics: Knowhow
8 min read

7 Signs It’s High Time for a HubSpot Marketing and Sales Hub Audit

By Yuki Braun on 28/09/20 10:20

So you’ve invested hundreds of hours into configuring HubSpot. You’re spending several hundreds of Euros on your HubSpot Marketing Hub or Sales Hub licenses every month – yet you’re still not getting the results you expect. Ask yourself:

Topics: Knowhow
5 min read

5 Steps to Building a Data-Driven Sales Team

By Monique Sherman on 14/08/20 14:20

For half a century, the best marketing and sales campaigns were much more art than science. Think of those memorable lines from the Mad Men era, like Clairol’s “Does she… or doesn’t she?” or Avis’s “We try harder.” Then there’s the brilliance of Frances Gerety’s line “A diamond is forever,” which arguably launched an entire industry in the United States. But then data revolutionized marketing, and now the best marketers are using analytics to drive each step of the buying process.

Topics: Knowhow Sales Enablement
8 min read

15 Online Resources that Will Level up Your Digital Marketing Know-How

By Yuki Braun on 04/06/20 09:42

Never before have there been so many opportunities to engage in learning online. From valuable conferences, seminars, courses, and other activities, there are endless possibilities of what information you can access with just the click of a button.

Topics: Knowhow
7 min read

7 Tips for Inbound Sales and Marketing Alignment

By Yuki Braun on 28/01/20 14:48

In the last several years, the inbound philosophy has taken the digital world by storm. People are ditching aggressive, impersonal strategies for a more personal and inviting approach, and with serious benefits.

Topics: Knowhow Sales Enablement
10 min read

The Ins and Outs of Keyword Research for Inbound Marketing

By Yuki Braun on 05/12/19 17:21

Keyword research is one of the most critical elements of Search Engine Optimisation. It gives your SEO efforts a direction, drawing attention to those topics that are most popular amongst modern users.

Topics: Knowhow