7 min read

4 Steps to Crafting Your SaaS Startup Marketing and Sales Strategy

By Yuki Braun on 04/03/21 09:42

Creating a strong, successful marketing strategy is a big task for any company, and marketing a SaaS product is no exception. Whether a startup is launching its very first SaaS or is already well-versed in the development of several softwares, it will inevitably face the question of “how do I initiate a marketing plan that does my software justice?” – in fact, you’ve probably asked yourself that same question too.

Topics: Knowhow
8 min read

7 Signs It’s High Time for a HubSpot Marketing and Sales Hub Audit

By Yuki Braun on 28/09/20 10:20

So you’ve invested hundreds of hours into configuring HubSpot. You’re spending several hundreds of Euros on your HubSpot Marketing Hub or Sales Hub licences every month – yet you’re still not getting the results you expect. Ask yourself:

Topics: Knowhow
5 min read

5 Steps to Building a Data-Driven Sales Team

By Monique Sherman on 14/08/20 14:20

For half a century, the best marketing and sales campaigns were much more art than science. Think of those memorable lines from the Mad Men era, like Clairol’s “Does she… or doesn’t she?” or Avis’s “We try harder.” Then there’s the brilliance of Frances Gerety’s line “A diamond is forever,” which arguably launched an entire industry in the United States. But then data revolutionized marketing, and now the best marketers are using analytics to drive each step of the buying process.

Topics: Knowhow Sales Enablement
8 min read

15 Online Resources that Will Level up Your Digital Marketing Know-How

By Yuki Braun on 04/06/20 09:42

Never before have there been so many opportunities to engage in learning online. From valuable conferences, seminars, courses, and other activities, there are endless possibilities of what information you can access with just the click of a button.

Topics: Knowhow
7 min read

Can Buyer Personas and Jobs to Be Done (JTBD) Co-Exist?

By Yuki Braun on 22/04/20 15:20

Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you probably (hopefully!) had one very crucial understanding of how B2B content marketing works – to know what to market or how to do so, you had to know what kind of person you’re targeting. In other words, you had to identify your target market.

Topics: Knowhow
7 min read

7 Tips for Inbound Sales and Marketing Alignment

By Yuki Braun on 28/01/20 14:48

In the last several years, the inbound philosophy has taken the digital world by storm. People are ditching aggressive, impersonal strategies for a more personal and inviting approach, and with serious benefits.

Topics: Knowhow Sales Enablement
10 min read

The Ins and Outs of Keyword Research for Inbound Marketing

By Yuki Braun on 05/12/19 17:21

Keyword research is one of the most critical elements of Search Engine Optimisation. It gives your SEO efforts a direction, drawing attention to those topics that are most popular amongst modern users.

Topics: Knowhow
5 min read

How Do I Keep Coming Up With Fresh Content Ideas?

By Yuki Braun on 27/09/19 08:15

Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

Topics: Knowhow Content Marketing
6 min read

Your Ultimate Guide to Inbound Sales

By Yuki Braun on 05/08/19 10:48

Inbound Sales – a phrase that seems to be popping up on our screens more and more frequently. Whether you’ve had experience with it before or not, Inbound Sales is an emerging concept that is quickly gaining speed on its previous colleagues.

Topics: Knowhow Sales Enablement
5 min read

Your Go-To Guide to SEO for Inbound Marketing

By Yuki Braun on 03/07/19 15:05

A fundamental component of Inbound Marketing, the determining factor in your presence on Search Engine Results Pages (SERPs), and the topic that seems to be on everyone’s lips: Search Engine Optimisation (SEO).

Topics: Knowhow
15 min read

Inbound Marketing Glossary: 101 Terms You Need to Know

By Yuki Braun on 03/06/19 08:20

Inbound Marketing is taking the world by storm. But with so much complex terminology, it’s easy to fall behind. Worry not! Here are the 101 absolutely essential Inbound Marketing terms to add to your vocab ASAP.

Topics: Knowhow
8 min read

14 Essential Social Selling Tools to Help You Generate Leads

By Milan Ruzicka on 07/05/19 11:40

So you are into social selling? You’ve been boasting about your social branding too, right? Trust us, if you could see our faces, you could see those emojis with hearts popping out of our eyes.

Topics: Knowhow Sales Enablement