4 min read

How Brand Tracking Helps You Increase Awareness in B2B Marketing

By Joy Corkery on 18/11/20 11:20

Increasing brand awareness is no easy game – especially in the B2B space, where target audiences can be smaller and more niche.

Topics: Content Marketing
5 min read

How Do I Keep Coming Up With Fresh Content Ideas?

By Yuki Braun on 27/09/19 08:15

Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

Topics: Knowhow Content Marketing
8 min read

How to Create Content That Will Actually Generate Leads

By Yuki Braun on 24/04/19 14:00

"What exactly is my audience looking for?" That's the million dollar question. Knowing exactly what your prospects want might sound like an impossible task, but there are a few key things you should be including in your content that are sure to boost your popularity.

Topics: Knowhow Content Marketing
7 min read

The 5 Types of Interactive Content You Need to Try Out ASAP

By Yuki Braun on 15/03/19 10:44

While it’s not a secret that keeping your audience engaged is the essential strategy to secure leads, how to capture their attention is not a straightforward task.

Topics: Knowhow Content Marketing
5 min read

How to Use Topic Clusters in Content Marketing and SEO

By Yuki Braun on 18/02/19 16:12

Pillar Content and Topic Clusters are the way to increase your organic search results and stand out from the crowd of other B2B companies.

Topics: Knowhow Content Marketing
11 min read

9 Steps to the Perfect B2B Content Marketing Strategy

By Yuki Braun on 30/01/19 10:56

Content Marketing has grown to be one of the most successful marketing strategies in recent years. However, the core principles of this philosophy may not immediately seem like the most straight-forward, especially when you’re dealing with B2B, or business-to-business, marketing.

Topics: Knowhow Content Marketing
4 min read

6 Ways to Utilise Instagram for B2B Content Marketing

By Jannika Otte on 16/01/19 09:44

B2C loves Instagram, small businesses swear on Facebook, e-commerce praises Pinterest, young entrepreneurs are obsessed with Snapchat, LinkedIn is made for B2B and no one expects anything from Twitter anymore? You’ve probably heard something similar from your marketing department or agency. Unfortunately, it’s wrong!

Topics: Knowhow Content Marketing