Extraordinary times call for extraordinary measures – this or something similar sounding could be the slogan for inbound marketing. The triumph of the social web has also brought about many changes in companies’ marketing approach. It was essential to recognise that the trends shifted away from classic push marketing and towards pull marketing and to implement this in the best way possible. The effect: companies are producing more and more high-quality and relevant content instead of relying solely on advertising messages with a high scatter effect.

Increasing brand awareness is no easy game – especially in the B2B space, where target audiences can be smaller and more niche.

Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

"What exactly is my audience looking for?" That's the million dollar question. Knowing exactly what your prospects want might sound like an impossible task, but there are a few key things you should be including in your content that are sure to boost your popularity.

While it’s not a secret that keeping your audience engaged is the essential strategy to secure leads, how to capture their attention is not a straightforward task.

Pillar Content and Topic Clusters are the way to increase your organic search results and stand out from the crowd of other B2B companies.

Content Marketing has grown to be one of the most successful marketing strategies in recent years. However, the core principles of this philosophy may not immediately seem like the most straight-forward, especially when you’re dealing with B2B, or business-to-business, marketing.

B2C loves Instagram, small businesses swear on Facebook, e-commerce praises Pinterest, young entrepreneurs are obsessed with Snapchat, LinkedIn is made for B2B and no one expects anything from Twitter anymore? You’ve probably heard something similar from your marketing department or agency. Unfortunately, it’s wrong!