Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you probably (hopefully!) had one very crucial understanding of how B2B content marketing works – to know what to market or how to do so, you had to know what kind of person you’re targeting. In other words, you had to identify your target market.

With the level of greenhouse gas emissions skyrocketing and last year being the hottest year in recorded history, the severity of the climate crisis is unequivocal. Fortunately, there are people – and organisations – across the globe making great strides towards enabling a sustainable future. At the top of this list is CleanTech.

Creating a strong, successful marketing strategy is a big task for any company, and marketing a SaaS product is no exception. Whether a startup is launching its very first SaaS or is already well-versed in the development of several softwares, it will inevitably face the question of “how do I initiate a marketing plan that does my software justice?” – in fact, you’ve probably asked yourself that same question too.

So you’ve invested hundreds of hours into configuring HubSpot. You’re spending several hundreds of Euros on your HubSpot Marketing Hub or Sales Hub licenses every month – yet you’re still not getting the results you expect. Ask yourself:

Never before have there been so many opportunities to engage in learning online. From valuable conferences, seminars, courses, and other activities, there are endless possibilities of what information you can access with just the click of a button.

Search Engine Optimisation is changing every day and adapting to the newest trends in the world of digital marketing. So, it’s no surprise that SEO strategies are taking a new, fast-growing technology into account: the Internet of Things!

As the new decade settles down around us, the inbound marketing world is more abuzz than ever with the newest trends popping up left and right. From digital marketing geniuses to inbound novices and anything in between, there are conferences for everyone!

In the last several years, the inbound philosophy has taken the digital world by storm. People are ditching aggressive, impersonal strategies for a more personal and inviting approach, and with serious benefits.

Keyword research is one of the most critical elements of Search Engine Optimisation. It gives your SEO efforts a direction, drawing attention to those topics that are most popular amongst modern users.

By now, the concept of Search Engine Optimization is probably nothing new to you. With 80% of users ignoring paid ads, it’s more important than ever to organically up your ranking in Search Engine Results Pages (SERPs).

Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

Inbound Sales – a phrase that seems to be popping up on our screens more and more frequently. Whether you’ve had experience with it before or not, Inbound Sales is an emerging concept that is quickly gaining speed on its previous colleagues.