Yuki Braun

Yuki Braun

Yuki has loved to write from an early age, whether it was embarrassing fanfictions or real blogs for real people. She couldn't be happier working with Svensson & Friends – and as a student at the University of St Andrews, the extra pocket money comes in hand for a pint and some chips at the nearest pub!

Recent posts by Yuki Braun

10 min read

8 CleanTech Companies That Follow Credible Content Strategies

By Yuki Braun on 27/04/21 14:12

With the level of greenhouse gas emissions skyrocketing and last year being the hottest year in recorded history, the severity of the climate crisis is unequivocal. Fortunately, there are people – and organisations – across the globe making great strides towards enabling a sustainable future. At the top of this list is CleanTech.

Topics: Spotlight
7 min read

4 Steps to Crafting Your SaaS Startup Marketing and Sales Strategy

By Yuki Braun on 04/03/21 09:42

Creating a strong, successful marketing strategy is a big task for any company, and marketing a SaaS product is no exception. Whether a startup is launching its very first SaaS or is already well-versed in the development of several softwares, it will inevitably face the question of “how do I initiate a marketing plan that does my software justice?” – in fact, you’ve probably asked yourself that same question too.

Topics: Knowhow
8 min read

7 Signs It’s High Time for a HubSpot Marketing and Sales Hub Audit

By Yuki Braun on 28/09/20 10:20

So you’ve invested hundreds of hours into configuring HubSpot. You’re spending several hundreds of Euros on your HubSpot Marketing Hub or Sales Hub licences every month – yet you’re still not getting the results you expect. Ask yourself:

Topics: Knowhow
8 min read

15 Online Resources that Will Level up Your Digital Marketing Know-How

By Yuki Braun on 04/06/20 09:42

Never before have there been so many opportunities to engage in learning online. From valuable conferences, seminars, courses, and other activities, there are endless possibilities of what information you can access with just the click of a button.

Topics: Knowhow
7 min read

Can Buyer Personas and Jobs to Be Done (JTBD) Co-Exist?

By Yuki Braun on 22/04/20 15:20

Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you probably (hopefully!) had one very crucial understanding of how B2B content marketing works – to know what to market or how to do so, you had to know what kind of person you’re targeting. In other words, you had to identify your target market.

Topics: Knowhow
6 min read

How the Internet of Things is Drastically Reshaping SEO

By Yuki Braun on 25/03/20 14:34

Search Engine Optimisation is changing every day and adapting to the newest trends in the world of digital marketing. So, it’s no surprise that SEO strategies are taking a new, fast-growing technology into account: the Internet of Things!

Topics: Trends
8 min read

The 13 Must-See Inbound Marketing Conferences of 2020

By Yuki Braun on 19/02/20 16:24

As the new decade settles down around us, the inbound marketing world is more abuzz than ever with the newest trends popping up left and right. From digital marketing geniuses to inbound novices and anything in between, there are conferences for everyone!

Topics: Spotlight
7 min read

7 Tips for Inbound Sales and Marketing Alignment

By Yuki Braun on 28/01/20 14:48

In the last several years, the inbound philosophy has taken the digital world by storm. People are ditching aggressive, impersonal strategies for a more personal and inviting approach, and with serious benefits.

Topics: Knowhow Sales Enablement
10 min read

The Ins and Outs of Keyword Research for Inbound Marketing

By Yuki Braun on 05/12/19 17:21

Keyword research is one of the most critical elements of Search Engine Optimisation. It gives your SEO efforts a direction, drawing attention to those topics that are most popular amongst modern users.

Topics: Knowhow
8 min read

The Evolution of Search Engine Optimisation

By Yuki Braun on 25/10/19 09:25

By now, the concept of Search Engine Optimization is probably nothing new to you. With 80% of users ignoring paid ads, it’s more important than ever to organically up your ranking in Search Engine Results Pages (SERPs).

Topics: Trends
5 min read

How Do I Keep Coming Up With Fresh Content Ideas?

By Yuki Braun on 27/09/19 08:15

Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

Topics: Knowhow Content Marketing
6 min read

Your Ultimate Guide to Inbound Sales

By Yuki Braun on 05/08/19 10:48

Inbound Sales – a phrase that seems to be popping up on our screens more and more frequently. Whether you’ve had experience with it before or not, Inbound Sales is an emerging concept that is quickly gaining speed on its previous colleagues.

Topics: Knowhow Sales Enablement