Increasing brand awareness is no easy game – especially in the B2B space, where target audiences can be smaller and more niche.
Joy is Content Marketing Lead at Latana with over 7 years of marketing experience, helping brands grow by sharing tech and marketing insights. Aside from being a skilled writer, Joy is also a massive book lover.
Recent posts by Joy Corkery
4 min read
How Brand Tracking Helps You Increase Awareness in B2B Marketing
By Joy Corkery on 18/11/20 11:20