10 min read

8 CleanTech Companies That Follow Credible Content Strategies

By Yuki Braun on 27/04/21 14:12

With the level of greenhouse gas emissions skyrocketing and last year being the hottest year in recorded history, the severity of the climate crisis is unequivocal. Fortunately, there are people – and organisations – across the globe making great strides towards enabling a sustainable future. At the top of this list is CleanTech.

Topics: Spotlight
7 min read

4 Steps to Crafting Your SaaS Startup Marketing and Sales Strategy

By Yuki Braun on 04/03/21 09:42

Creating a strong, successful marketing strategy is a big task for any company, and marketing a SaaS product is no exception. Whether a startup is launching its very first SaaS or is already well-versed in the development of several softwares, it will inevitably face the question of “how do I initiate a marketing plan that does my software justice?” – in fact, you’ve probably asked yourself that same question too.

Topics: Knowhow
4 min read

How Brand Tracking Helps You Increase Awareness in B2B Marketing

By Joy Corkery on 18/11/20 11:20

Increasing brand awareness is no easy game – especially in the B2B space, where target audiences can be smaller and more niche.

Topics: Content Marketing
8 min read

7 Signs It’s High Time for a HubSpot Marketing and Sales Hub Audit

By Yuki Braun on 28/09/20 10:20

So you’ve invested hundreds of hours into configuring HubSpot. You’re spending several hundreds of Euros on your HubSpot Marketing Hub or Sales Hub licences every month – yet you’re still not getting the results you expect. Ask yourself:

Topics: Knowhow
5 min read

5 Steps to Building a Data-Driven Sales Team

By Monique Sherman on 14/08/20 14:20

For half a century, the best marketing and sales campaigns were much more art than science. Think of those memorable lines from the Mad Men era, like Clairol’s “Does she… or doesn’t she?” or Avis’s “We try harder.” Then there’s the brilliance of Frances Gerety’s line “A diamond is forever,” which arguably launched an entire industry in the United States. But then data revolutionized marketing, and now the best marketers are using analytics to drive each step of the buying process.

Topics: Knowhow Sales Enablement
6 min read

How to Integrate Conversational Marketing into Your Lead Generation Strategy

By Tobias Gutsche on 10/07/20 13:10

Many companies have integrated lead generation into their digital marketing strategy in the form of messaging apps and chatbots. Live chat allows you to establish an immediate proximity to your prospects online. Bots are suitable for much more than just responding to customer service inquiries.

Topics: Trends
8 min read

15 Online Resources that Will Level up Your Digital Marketing Know-How

By Yuki Braun on 04/06/20 09:42

Never before have there been so many opportunities to engage in learning online. From valuable conferences, seminars, courses, and other activities, there are endless possibilities of what information you can access with just the click of a button.

Topics: Knowhow
7 min read

Can Buyer Personas and Jobs to Be Done (JTBD) Co-Exist?

By Yuki Braun on 22/04/20 15:20

Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you probably (hopefully!) had one very crucial understanding of how B2B content marketing works – to know what to market or how to do so, you had to know what kind of person you’re targeting. In other words, you had to identify your target market.

Topics: Knowhow
6 min read

How the Internet of Things is Drastically Reshaping SEO

By Yuki Braun on 25/03/20 14:34

Search Engine Optimisation is changing every day and adapting to the newest trends in the world of digital marketing. So, it’s no surprise that SEO strategies are taking a new, fast-growing technology into account: the Internet of Things!

Topics: Trends
8 min read

The 13 Must-See Inbound Marketing Conferences of 2020

By Yuki Braun on 19/02/20 16:24

As the new decade settles down around us, the inbound marketing world is more abuzz than ever with the newest trends popping up left and right. From digital marketing geniuses to inbound novices and anything in between, there are conferences for everyone!

Topics: Spotlight
7 min read

7 Tips for Inbound Sales and Marketing Alignment

By Yuki Braun on 28/01/20 14:48

In the last several years, the inbound philosophy has taken the digital world by storm. People are ditching aggressive, impersonal strategies for a more personal and inviting approach, and with serious benefits.

Topics: Knowhow Sales Enablement
10 min read

The Ins and Outs of Keyword Research for Inbound Marketing

By Yuki Braun on 05/12/19 17:21

Keyword research is one of the most critical elements of Search Engine Optimisation. It gives your SEO efforts a direction, drawing attention to those topics that are most popular amongst modern users.

Topics: Knowhow
8 min read

The Evolution of Search Engine Optimisation

By Yuki Braun on 25/10/19 09:25

By now, the concept of Search Engine Optimization is probably nothing new to you. With 80% of users ignoring paid ads, it’s more important than ever to organically up your ranking in Search Engine Results Pages (SERPs).

Topics: Trends
5 min read

How Do I Keep Coming Up With Fresh Content Ideas?

By Yuki Braun on 27/09/19 08:15

Day in and day out, more than five million blog posts are uploaded to the internet. With so much content being churned out by the second, producing something memorable is the only way for you to grab hold of potential visitors, prospects and leads.

Topics: Knowhow Content Marketing
6 min read

Your Ultimate Guide to Inbound Sales

By Yuki Braun on 05/08/19 10:48

Inbound Sales – a phrase that seems to be popping up on our screens more and more frequently. Whether you’ve had experience with it before or not, Inbound Sales is an emerging concept that is quickly gaining speed on its previous colleagues.

Topics: Knowhow Sales Enablement
5 min read

Your Go-To Guide to SEO for Inbound Marketing

By Yuki Braun on 03/07/19 15:05

A fundamental component of Inbound Marketing, the determining factor in your presence on Search Engine Results Pages (SERPs), and the topic that seems to be on everyone’s lips: Search Engine Optimisation (SEO).

Topics: Knowhow
15 min read

Inbound Marketing Glossary: 101 Terms You Need to Know

By Yuki Braun on 03/06/19 08:20

Inbound Marketing is taking the world by storm. But with so much complex terminology, it’s easy to fall behind. Worry not! Here are the 101 absolutely essential Inbound Marketing terms to add to your vocab ASAP.

Topics: Knowhow
7 min read

11 Prospecting Lessons That Quantum Leaped Our Sales

By Sven Montanus on 17/05/19 16:20

If you regularly engage in inbound marketing and inbound sales, you will have certainly come across the flywheel before. The flywheel idea initiated by HubSpot raises the inbound methodology to a new level. It replaces the conventional sales funnel and creates the conditions for faster and more sustainable business growth.

Topics: Spotlight Sales Enablement
8 min read

14 Essential Social Selling Tools to Help You Generate Leads

By Milan Ruzicka on 07/05/19 11:40

So you are into social selling? You’ve been boasting about your social branding too, right? Trust us, if you could see our faces, you could see those emojis with hearts popping out of our eyes.

Topics: Knowhow Sales Enablement
8 min read

How to Create Content That Will Actually Generate Leads

By Yuki Braun on 24/04/19 14:00

"What exactly is my audience looking for?" That's the million dollar question. Knowing exactly what your prospects want might sound like an impossible task, but there are a few key things you should be including in your content that are sure to boost your popularity.

Topics: Knowhow Content Marketing
6 min read

11 Inbound Marketing Books Every Marketer Should Know

By Immanuel Heckert on 29/03/19 16:25

The world of inbound marketing is fast-paced and constantly evolving. Those who want to participate and contribute are always looking for new methods and strategies being practiced in the industry. Reaching for a book – just like in college days – can be an essential part of this!

Topics: Knowhow
7 min read

The 5 Types of Interactive Content You Need to Try Out ASAP

By Yuki Braun on 15/03/19 10:44

While it’s not a secret that keeping your audience engaged is the essential strategy to secure leads, how to capture their attention is not a straightforward task.

Topics: Knowhow Content Marketing
5 min read

How to Use Topic Clusters in Content Marketing and SEO

By Yuki Braun on 18/02/19 16:12

Pillar Content and Topic Clusters are the way to increase your organic search results and stand out from the crowd of other B2B companies.

Topics: Knowhow Content Marketing
11 min read

9 Steps to the Perfect B2B Content Marketing Strategy

By Yuki Braun on 30/01/19 10:56

Content Marketing has grown to be one of the most successful marketing strategies in recent years. However, the core principles of this philosophy may not immediately seem like the most straight-forward, especially when you’re dealing with B2B, or business-to-business, marketing.

Topics: Knowhow Content Marketing
4 min read

6 Ways to Utilise Instagram for B2B Content Marketing

By Jannika Otte on 16/01/19 09:44

B2C loves Instagram, small businesses swear on Facebook, e-commerce praises Pinterest, young entrepreneurs are obsessed with Snapchat, LinkedIn is made for B2B and no one expects anything from Twitter anymore? You’ve probably heard something similar from your marketing department or agency. Unfortunately, it’s wrong!

Topics: Knowhow Content Marketing
9 min read

Year in Review: 18 Content Marketing Highlights of 2018

By Yuki Braun on 13/12/18 18:12

Somehow it’s already December, and whether it’s snowing where you live or sunny and warm, I’m sure we all can’t wait for a fresh start in 2019.

Topics: Spotlight
11 min read

The 10 Must-See Inbound Marketing Conferences of 2019

By Yuki Braun on 28/11/18 16:05

Are you an inbound marketing pro, or have you just started navigating the increasingly digitalised world of marketing? No matter your level of expertise – there’s a conference for you.

Topics: Spotlight
7 min read

A Primer for B2B Marketers: What Is Inbound Marketing?

By Yuki Braun on 09/11/18 12:23

Traditional marketing strategies such as Outbound Marketing are having less and less of an impact in our modern society. Because people are constantly being bombarded by information – 510,000 comments are being posted and 293,000 statuses are being updated on Facebook in one minute alone – the marketing philosophies that worked in the past decades are starting to lose their magic.

Topics: Knowhow
4 min read

5 Reasons Why Every B2B Business Benefits from Social Selling

By Sven Montanus on 15/10/18 09:54

The great promise of Social Selling is more sales and a more effective sales process. In this blog post you will learn about the specific benefits that Social Selling offers and why this sales strategy has become indispensable for many B2B companies.

Topics: Knowhow Sales Enablement
3 min read

11 B2B Content Marketing Blogs You Need to Bookmark

By Jannika Otte on 04/09/18 09:14

Do you remember the enormous books from your college days? Can you still picture the extensive works with titles like "Everything You Need to Know About Marketing"? In the past, these were often our only references. Hard to imagine in a world where we've become so accustomed to the ultimate source of information: the internet.

Topics: Spotlight
4 min read

10 Inbound Marketing Metrics Every Marketer Should Know

By Jannika Otte on 18/07/18 14:10

"You Can’t Manage What You Don’t Measure." True! But quick availability and easy access to data in inbound marketing has led to a veritable flood of performance metrics. It’s easy to become overwhelmed by this wave of information.

Topics: Knowhow
5 min read

B2B Content Marketing Statistics from Around the World

By Sven Montanus on 15/05/18 13:35

How do other B2B companies use content marketing? There are a number of exciting studies from North American and German-speaking countries that address exactly this subject. In the following article, we give you an overview of the most important statistics in content marketing, which provide answers to the following questions:

Topics: Trends
3 min read

The Great Opportunities of Social Selling for B2B Companies

By Sven Montanus on 14/03/18 10:55

The increasing digitalisation of our society not only presents enormous opportunities, it also poses major challenges, especially for B2B companies. More and more sales managers are seeing a significant decline in the effectiveness of traditional marketing. Conventional measures such as outbound campaigns, trade fair visits or PR campaigns are losing their promotional effect and they no longer lead to product sales as they once did.

Topics: Knowhow Sales Enablement
5 min read

10 B2B Brands That Engage in Excellent Inbound Marketing

By Jannika Otte on 24/01/18 11:36

80% of the fastest growing B2B companies engage in intensive content and inbound marketing. Nevertheless, their content strategy doesn’t always bring fast results to B2B marketers.

Topics: Spotlight
4 min read

The 5 Most Important Inbound Marketing Trends for 2018

By Immanuel Heckert on 19/12/17 10:24

Content marketing has become an integral part of the marketing mix: Around 89% of companies report that they implement content marketing measures. But which direction will content marketing take in 2018, and what changes lie ahead?

Topics: Trends
6 min read

How to Utilise 280-Character Tweets in B2B Content Marketing

By Sven Montanus on 07/11/17 16:00

The familiar limit of 140 characters for messages on Twitter is a thing of the past. For marketers, the ability to publish 280-character texts presents a new challenge. If the previous character limit felt as natural as 10 results being displayed per page of search engine results, the new, double character limit takes just as much getting used to.

Topics: Spotlight