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GenAI Tools and Risk Management: A Safe AI Strategy for Marketing
Chatbots based on generative artificial intelligence are ideal for optimising B2B marketing. Our advice is to carefully...
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Optimised Marketing Strategy with GenAI
Generative Artificial Intelligence (GenAI) is a real all-round talent. There are a particularly large number of...
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How GenAI Can Increase the Productivity of Marketing Teams by 100%
GenAI offers companies significant benefits. Marketing is one of the areas with the greatest potential. We explain here...
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Use This Lead Scoring Model to Secure Higher Conversion Rates
Are you constantly on the hunt for positive customer reviews? With a sophisticated lead scoring model in your CRM, you...
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Almost Magical: How to Build a Lead Qualification Process
Filtering out your next customers from the huge volume of leads is the high school of marketing. By implementing our...
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How Do You Measure Inbound Marketing? The Top 11 Metrics
Which marketing metrics are significant in inbound marketing and how can you best track them? We’ve compiled the top 11...
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Go-To-Market Strategy: Your Digital Marketing Master Plan in Six Steps
The idea is fantastic, the product is terrific, the feedback from all respondents is exuberant – it’s crystal clear...
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10 Typical Marketing and Sales Challenges You Can Solve with HubSpot
Are you contemplating using the HubSpot CRM platform to digitalise your marketing and sales processes? It’s a great...
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B2B Social Media Strategy: How Your Business Can Use Social Media Better
Do you have a moment to answer three questions about your B2B social media strategy? Don’t worry, it won’t take long:
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Can Buyer Personas and Jobs to Be Done (JTBD) Co-Exist?
Before you found your first client, wrote your first inbound blog, or even got involved with marketing at all, you...
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5 Examples of Excellent B2B Inbound Marketing
Extraordinary times call for extraordinary measures – this or something similar sounding could be the slogan for ...
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Svensson & Friends Becomes &weekly: Our New Brand Goes Live
New year, new brand? No. Because we've been looking at how we can weatherproof our company's brand identity for the...
