The inbound marketing approach forms the optimal basis for productive lead generation. Why so? All measures are aimed at positioning you as an expert (thought leader) in your field with authentic, relevant content.
The effect: You attract people who are genuinely interested in your company and product. This has several benefits:
Professionally created content elements that aim to provide valuable information to your prospects are also called lead magnets. Effective lead magnets could be white papers, e-books, checklists, guides or infographics.
This content is positioned on various channels, e.g. on your blog, website or social media platforms. If someone is interested, they will be redirected to a landing page via a call-to-action (CTA), where they will receive the helpful lead magnet in return for their contact information.
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