Content Creation

More Conversions, Happy Customers and a Strong Brand.

 

Content Helps Your Buyer Personas to Overcome Pain Points and Achieve Their Goals

Users love content. It supports your buyer personas in their challenges, keeps them informed, answers their questions, provides entertainment, makes them smile, guides their decisions and much more.

Good-quality content positions you as a thought leader and a reliable source of information. This not only attracts more visitors; it also makes content the ideal tool for your lead generation.

In combination with the right content strategy, high-quality content is the best possible way to reach the minds and hearts of your target audience.

Do you know why your sales department will also love your content? Prospects who have read one or more of your content offerings will be more informed when it comes to the sales pitch. This saves the sales department time and effort and leads to a much more productive conversation.

And that’s not all! For specific questions, complex topics or for a documented answer, your sales reps can draw from your collection of content and offer it to your SQLs, opportunities and customers.

This way, content not only helps to drive the sales process forward. It also means your sales staff can inform themselves quickly and independently, make a professional impression and position themselves as a helpful resource for customers. We support you with content creation from research and writing to design: end-to-end and with all content formats for digital marketing and sales.

 

Blog

Your blog is the place for everything you have to say to your buyer personas. Whether knowledge, customer-related content or information about your company, your blog is the perfect place for it all. Blogs strengthen your brand and build a relationship with your buyer personas.

 

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Pillar Content

Pillar content provides a complete overview, important insights and practical tips on a certain topic. Due to the high density of informational content, this content format generates a lot of added value for your prospects – and search engines love it!

 

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Landing Pages

The landing page is the place where anonymous visitors to your website become leads by providing their contact information. You deliver gated content with a lot of added value, and in return you get their email address and more information about your prospects.

 

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Gated Content

Gated content is the perfect lead magnet! Your customers receive high-quality downloadable content in exchange for their email address, which you can then use for lead nurturing and email marketing.

 

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Interactive eBooks

Interactive eBooks are the modern alternative to conventional PDF content, especially when it comes to integrating visually appealing content. eBooks are an excellent way to communicate complicated information in an effective manner.

 

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Social Publishing

With over 3.7 billion users worldwide, it’s easy to understand why so many companies invest in marketing social media content. The ways in which you create and share content are diverse and pretty much limitless.

 

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How Does Good Content Work?

  • Provides comprehensive information about the benefits of your products and services
  • Serves as a bridge between your company and your buyer personas
  • Strengthens customer relations and boosts customer loyalty
  • Supports the development of a community centered around your brand
  • Enables a higher conversion rate

In combination with a data-driven keyword strategy, your content becomes the most important driving force for your digital marketing and sales!

Free Growth Audit

You’ve already produced important content here and there – but you’ve lost the overview of where you still need to produce suitable content to reach your buyer personas in the best possible way? If so, it’s time for a Growth Audit!

 

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