For example, if a lead voluntarily provides you with optional information about their company on a form, they will receive bonus points. Points are deducted for negative actions, such as unsubscribing to your newsletter.
Such a system ensures that you don’t waste resources on contacts for whom there is little chance of a successful sale. Rather, lead scoring allows you to only give your sales team the leads that are actually willing to close a deal.
Lead scoring is already integrated into the Hubspot system, our partner for successful automated lead management. This saves you time and ensures that the score is visible in a centralized place for both marketing and sales departments.
Your sales team can now take all leads with a sufficiently high score and convert opportunities into successful deals thanks to an efficient sales process.
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