Jannika Otte - Svensson Friends

 

Jannika Otte

Partner, CleanTech & FinTech Industry Practice

Listening to stories, understanding the protagonists and analysing their challenges – Jannika loved all this even as a child. No wonder she likes the inbound philosophy so much, and it’s lucky she’s a champion speed reader.

From defining your buyer personas to creating various content formats, Jannika is our specialist for the industries CleanTech and FinTech. Not only does she know your customers and their pain points. She also portrays complex topics in an exciting, forward-looking way and transforms information into stories that inspire your customers. Jannika conducts extensive research and then tells a story that perfectly matches the interests and language of your target group.

Let’s tell CleanTech and FinTechs stories – exciting and target group-oriented.

If you’re a marketing or sales expert in an ambitious CleanTech or FinTech provider, Jannika is the right person for you. She’s been part of the Svensson & Friends team since the very beginning. Prior to this, Jannika studied in Heidelberg, Portugal, England and China and helped shape the communication strategy of various organisations.

Anything else?

🌏 Where I live: between Heidelberg, Sesimbra and wherever the van is parked

🎬 Favourite Netflix series: Street Food Latin America

🎧 Most listened to Spotify artist: Sigur Rós

📱 Most used app: Blinkist

😋 Favourite restaurant: Korea, Heidelberg

🏅 Certifications: HubSpot Inbound, HubSpot Inbound Marketing, HubSpot Inbound Sales, HubSpot Email Marketing, HubSpot Social Media Marketing, HubSpot Content Marketing, SEMrush Content Marketing

When Jannika is not reading, travelling or having a cuddle with her bad-tempered Persian cats, she and her little daughter search for ants, berries and ideas in the forest.

Are you in the CleanTech or FinTech sector but have no interest in boring jargon? Jannika looks forward to hearing from you! 👇